Knox Co. Campaign aims to “Pop” big tobacco

KNOX COUNTY, Ind. (WTHI) – The Knox County Tobacco Prevention and Cessation Coalition was scheduled to speak at North Knox High School Thursday night following a campaign aimed at tobacco users, and potential users.

This month, the Coalition launched a campaign, “Pop Out Big Tobacco” in hopes of decreasing Knox County’s tobacco user rate. According to the coalition, about 28% of people in Knox County smoke; Indiana as a state, didn’t fall far behind.

“Nationally we’re above everyone else and in Indiana we’re also above everyone else, Indiana’s right about 24%,” said Molly Jones, Knox County Tobacco Prevention and Cessation Coalition Coordinator.

With Knox County’s higher-than-the rest of the state tobacco user average, campaigns work to reduce numbers. But, one leading factor into stopping tobacco use is finding what’s behind it.
“I think it partially maybe is a cultural thing but also they’re really getting targeted by the tobacco companies,” said Jones.

As part of the “Pop Big Tobacco” campaign; the coalition teamed up with Knox County Schools, and Vincennes University to add anti-tobacco notes to pop corn bags. The bags were sold at basketball games to deliver the message. Each bag offers a different statistic, or fact about tobacco use. Coordinators believe it’s a key into lowering big user numbers.
“Number one is education, people really have to understand why it’s so dangerous,” said Jones. “So we’re really trying to target youth parents teachers and community members. We like the idea because we’re hitting a variety of groups, not just youth not just parents, we really want to start a conversation between parents and their children and teachers and the youth in their class rooms”

This campaign finishes up, as a national campaign, “Kick Butts”

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