Taking a cold dip to help

TERRE HAUTE, Ind. (WTHI) – A group of Terre Haute people are creating a different sort of spin on charity.

It’s something that’s spreading quickly throughout social media across the nation. But it is for a good cause.

Gone are the days of walking door to door to ask for money. This generation calls you out on social media.

It’s called the Cold Water Challenge.

Basically, you douse yourself somehow in some way in ice-cold water, donate money to your charity of choice, then call out others to do the same.

Then you post the video on a social media site.

“It’s kind of a fun way to challenge your buddies and test their fortitude and raise a little money while you’re doing it for a good cause,” said Steve Lockard, part of a Cold Water Challenge.

It’s something that’s spread like wildfire throughout social media lately, showing how much charities have changed in the past 50 years.

“Social media makes it a lot easier to reach people quicker, get the word out, even people you don’t know. It spreads from one person to the next,” said Lockard.

Despite its light-hearted nature, this challenge is used to help raise money for people desperately in need.

As an example of this right here in the Wabash Valley, one of Terre Haute’s finest was hit with a debilitating illness. And his friends, family and co-workers didn’t want to just sit on their laurels, they wanted to help.

“To raise some money to help with offsetting the medical costs which can be pretty high for something like Lou Gehrig’s disease,” said Lockard. “Brian’s a good friend, good co-worker of all of us. He’s always been there to help anybody else when they’ve needed it. We figured it’s our time to step up and help him.”

But in a unique, interactive way.

“Some are dousing themselves with ice cold water from buckets. Seen a few people jump in cold lakes. Even seen a couple firemen get doused with a fire hose from above. So it’s pretty creative some of the things guys come up with,” said Lockard.

Showing the way charities have changed throughout the years.

“I think doing fun, creative fundraisers like that is a way to kind of modernize it, let people have fun with it, instead of just the ‘please give’ kind of standard operation,” said Lockard.

But also, showing someone you care, in a tangible way.

There a couple water challenges going on right now in the Wabash Valley, all to help people with medical expenses.

For more information on how you can help out this particular challenge, without taking a cold dip, check out this link.

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