Shoppers experiencing sticker shock at the grocery store


TERRE HAUTE, Ind. (WTHI) – Prices are rising for a range of food staples, causing consumers to reach deeper into their wallets for their favorite meal.

From bacon to beef…

“Right now probably a 5% to a 10% raise from the winter to the summer,” said John Pluta, Meat Manager at Mike’s Market.

Even your favorite fruits and vegetables…

“There is an increase in some of the imports like limes, some of the stuff from Mexico. With the import charge they have gone sky high. I actually quit handling them because the price got so high nobody was buying them,” said Bill Hershfield, Produce Manager at Mike’s Market.

It’s difficult to ignore the sticker shock at your local grocery store.

“It’s a carry over from the drought we had a couple of years ago and it’s just now catching up with the retail market,” said Hershfield.

Retail prices in pork are up 6.8% from last year.

“Plus the fuel cost. They are starting to charge us a surcharge for delivery,” said Pluta.

Strawberries have seen a 12% increase over the past year, forcing customers to leave certain perishable items on the shelf.

“If they don’t buy there’s no money being put into the economy, therefore the economy is going to suffer,” said Hershfield.

Hershfield expects that prices will continue to rise throughout the summer, but one local organization is providing relief for Wabash Valley families.

“The Mobile Market tries to go out to places where people are somehow challenged to get to fresh fruits or vegetables,” said Norbert Gottschling, Director of the Mobile Market.

The market also offers reduced prices.

“Nine times out of ten whatever we have on here in terms of fruits and vegetables is going to be cheaper than what you would find at a grocery store,” said Gottschling.

Through the Mobile Market United Way hopes to create a healthier community at a bargain price.

“It’s really to put fresh fruits and vegetables into peoples hands that can’t get to them and may opt to eat something less healthy,” said Gottschling.

To find out where the Mobile Market will be located and at what times click on the link below. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you confirm your email address and acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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