Terre Haute retailers prepare for busiest shopping day of the year

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TERRE HAUTE, Ind. (WTHI) – Increasing inventory and expanded hours. It’s almost time for the first sign of the Christmas holiday shopping rush. Soon, it will be all hands on deck at Wabash Valley retailers.

This as stores are less than 48-hours away from the biggest shopping event on the calendar, but some customers are already getting a jump start. “To beat the crowds. We just wanted to get out here and see what we could find without having the big hassle of a full store,” said Don Pruett.

Those large Black Friday crowds result in big dollars. For retailers, like academy Sports. The Terre Haute location has been getting ready for several weeks.

“That’s the one day a year that everybody contributes, and we can’t accomplish something like this without a total team effort,” said Aaron Singer, Store Director.

The shopping frenzy can quickly turn chaotic, so employees have an approach to hopefully keep the peace. “Come early, get in line, and get a pull-ticket to ensure that you get the item you’re searching for. Our top priority is to keep everyone safe,” said Singer.

You can always do some shopping beforehand. Pre-Black Friday sales have been and will be going on all week. The bottom line is, even right now, you can walk away with a deal.

“For those customers who want to come in and shop a little bit earlier, it just gives them the same opportunity to get the fair pricing that anybody coming in on Black Friday would be able to get,” explained Singer.

Still, come rain or shine deals lure bargain hunters every year. For some, spending a little extra cash now is well worth avoiding the madness later. “Yes, I’ll do it to beat the crowd anytime,” said Pruett.

Thirty-percent of annual retail sales occur between Black Friday and Christmas. Last year, more than 74 million people shopped the day after Thanksgiving.