TERRE HAUTE, Ind. (WTHI) – If you see Terre Haute South Vigo High School senior Will Hayes out and about, you should ask him about his new pair of specs.
“I don’t wear glasses,” Will said, and don’t expect him to give up his new glasses any time soon. It’s all part of the hashtag #RoseHulmanGetsMe. Rose-Hulman sends a pair of “geeky glasses” to seniors like Will who receive letters of acceptance. RHIT only accepts about 10% of its applicants, so you could say the glasses are a badge of honor.
Will already knew about the glasses when he got a letter from Rose-Hulman.
“How do you fit glasses into an envelope?” Will remembers asking himself. “First thought was, ‘That’s not a good sign. You can’t really see any bulky objects.’ Then I opened it up, unfold the letter and the glasses fall out. So, it was pretty exciting to see that!”
We asked Will what he thought of his new specs.
“They’re a good look,” Will told us. “I like how Rose-Hulman kinda embraces their… nerdy aspect, for a lack of better words.”
We found out that’s the whole idea behind #RoseHulmanGetsMe.
“We wanted to do something fun for the students when we notified them of their acceptance,” said Mary Wade Atteberry of Rose-Hulman. “We wanted something memorable and also something that reflects our personality.”
#RoseHulmanGetsMe has double meaning. Not only will Rose “get” these students as incoming freshmen in the fall, Rose “gets” what makes these students tick, what makes them unique, what makes them special.
“The students here like to experiment and tinker with their hands and try new things,” Atteberry said. “The glasses and the campaign really reflect that we embrace that.”
Will still has a few months to decide if Rose “gets” him in the fall. Still, it’s good to have options, especially if those options include “geeky glasses.”
“When you get these glasses, it’s like these are your personalized glasses,” Will said. “You’ve earned these glasses and a spot at Rose-Hulman.”
If you want to apply to Rose-Hulman for the upcoming academic year, you still have time. The deadline is February 1st.
Atteberry said #RoseHulmanGetsMe is popular among RHIT alumni, as well. In fact, a lot of alumni are asking for their own pair of “geeky glasses.” Another hashtag, perhaps? We’ll have to wait and see if Rose engineers another campaign in the future.